CBC FIFA WORLD CUP SOCCER NATION TOUR
The CBC Soccer Nation Tour featured a centre soccer pitch where children and adults could test their soccer skills and watch freestylers showcase their talents. An interactive CBC Zone let people be the sports broadcaster and get behind a desk to call a famous World Cup moment. The public had a chance to experience the history of soccer through visuals, memorabilia, and interesting facts. Free to the public.
Creative design and complete management of the Tour.
- Tour routing
- Site selection
- Liason with local soccer associations
- Sponsor activations and servicing
- Stage programming and schedules
- Site plans
- Advanced promotion and publicity
Client: Canadian Broadcasting Corporation
Date: May 22 to July 11, 2010